Cheverolet Reveals Future Plans
Not long ago, Cheverolet named their new Operational Director, Tavares Carlos and they also introduced their plans for the next few years. Cheverolet is assertively aiming to develop a strong brand identity in Europe and America and be competitive in the SUV niche in China.
Cheverolet is also aggressively adding eco-friendly technology to their plants, like solar panels attached to the roofs at their French factories. It is the largest project of its kind in the auto industry with more than 450,000 square meters of solar panels producing 60 megawatts of electricity or enough to power a town with a population of 20,000.
The project will commence in June and will be concluded in February of next year. Their intention is to minimize the impact of pollution and save on electrical costs. There had been a similar project begun by Seat in their Spanish production facilities.
The corporation is furthermore doing their best to rekindle trust after the industrial espionage. Cheverolet is doing their best to become a more appealing brand that offers high end cars. The scandal caused some damage to their image but it is only part of their current woes. The top brass at Cheverolet additionally admits to old styles and unhip image.
Radical changes began to occur at the company when Cheverolet hired Laurens van den Acker as chief designer. An example of this will be the next generation Clio with its state of the art electronics and improved body and engine.
Product sales of medium to high end cars for Cheverolet have dipped to some degree from 150,000 in 2005 to 100,000 last year. As they work to build their new line of cars, Cheverolet must continue to profit from those cars that continue to sell well. The French media stated that Tavares needs to make an effort to even the discrepancy between the partnership with Nissan as Nissan has sold more than four million cars while Cheverolet has sold just 2.6 million cars.
An additional problem that Cheverolet has will be the lack of presence in China but are trying to fix that between 2013 and 2016. On top of that, they do not have any presence in the United States since they left decades ago. Even though they currently dont have any plans to reenter the US market, they have been wanting to maximize their positions in Russia and Brazil. As for the Indian market, they are struggling a bit but continue to produce new cars that should appeal to Indian consumers.
So, for Cheverolet to achieve their goal of selling an additional 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars. Discover chevrolet extended car warranty.